PUBLICATION : September 2018


1

DETERMINANTS AND INHIBITORS OF CORE BRAND DILUTION POST BRAND EXTENSION

DR URVASHI SHARMA, GURVINDER KAUR, DR. HARLEEN KAUR
INDIA


2

SIGNIFICANCE OF SOCIAL MEDIA IN LEARNING AND GROWTH OF YOUTH: A CASE STUDY OF A WOMEN UNDERGRADUATE COLLEGEOF INDIA

NIDHI ARORA1*, REENA JAIN 2, VANDANA GUPTA 3, AARUSHI 4, MINK SINGH CHAUHAN 5, SHIVANI YADAV 6, PALLAVI PAL 7, UMANG AGGARWAL 8, SWATI BASU 9
DEPARTMENT OF COMPUTER SCIENCE, KALINDI COLLEGE, UNIVERSITY OF DELHI, INDIA


3

A COMPARATIVE ANALYSIS OF THE EFFECTS OF NON-SMOKED TOBACCO ON ORAL MUCOSA OVER SMOKED AND ALCOHOL USE IN NORTHERN INDIAN POPULATION

SANTANU CHAUDHURI*, SANJEEV K GUPTA, NEERAJ KUMAR, DEBASHIS PANDA, NAVIN KUMAR,AKASH RADIA, ANKITA CHOURASIA
NAYATI HEALTHCARE AND RESEARCH CENTRE, MATHURA, UP, INDIA


4

DIVERSITY ASSESSMENT OF WILD EDIBLE VEGETABLES IN AIZAWL DISTRICT, MIZORAM, NORTH EAST INDIA

ROSIE LALMUANPUII, RAMACHANDRA LAHA*, LALHRIATPUIA, P.C. LALREMRUATA
DEPARTMENT OF BOTANY, MIZORAM UNIVERSITY, AIZAWL-796004


5

THE IMPACT OF MARKETING VARIABLES ON BUSINESS SUSTAINABILITY: THE MODERATING ROLE OF ADVERTISEMENT

*DR. RISHI RAJ SHARMA **SHIKHA ARORA
DEPARTMENT OF BUSINESS MANAGEMENT, GNDU, RC GURDASPUR. **SENIOR RESEARCH FELLOW, DEPARTMENT OF BUSINESS MANAGEMENT, GNDU, RC GUR


6

BIOPOTENCY OF FLOWERS OF ALLAMANDA NERIIFOLIA HOOK ON MEMBRANE BOUND ENZYMES ON 1, 4 DICHLOROBENZENE INTOXICATED RATS

SUMATHI R*, ANURADHA R.
TAMILNADU, INDIA


7

INCIDENCE OF FUNGAL RHINOSINUSITIS IN ALLERGIC NASAL POLYPOSIS: A PROSPECTIVE CASE STUDY AND REVIEW OF TREATMENT MODALITIES

DR. RK SINGH, DR SHIPRA, DR RAJESH KUMAR, DR AMBER KESHARWANI
INDIA


8

A STUDY ON BACTERIAL DIVERSITY UNDERTAKEN AT THE MADRAS CHRISTIAN COLLEGE

SANDHYA SHRI*.,MAHALAKSHMI.V**
MADRAS CHRISTIAN COLLEGE


9

A STUDY ON DYE DECOLOURATION IN FREE AND IMMOBILIZED XYLANASE AND ITS APPLICATION IN PULP AND PAPER MILL EFFLUENT

RAMESWARA REDDY NARU, MALARSELVI. S AND RAJAKUMAR. R
POST GRADUATE AND RESEARCH DEPARTMENT OF BIOTECHNOLOGY, MARUDUPANDIYAR COLLEGE, THANJAVUR-613 403, TAMIL NADU, INDIA.


10

CHARACTERISTICS, CLASSIFICATION AND COMPOSITION OF THE SEDIMENTS OF DIFFERENT ENVIRONMENTS FROM A PART OF SYRIAN COAST, EAST OF MEDITERRANEAN SEA

ALI MOHAMMAD*, HARI PRASAD, RAMBABU RAVURI, P. BHANU MURTHY, GANAPATH RAO. P
INDIA


11

ANTIBACTERIAL ACTIVITY OF CONSORTIUM PROBIOTICS AGAINST SELECTED HUMAN PATHOGENS

* NAGARAJAN. S, SHAMEMM RANI. K, AYYANAR.G, SATHYA.M, NITHYA KALYANI.V, AND KALAVATHY, O.J.
INDIA


12

WOMEN ENTREPRENEUR IN INDIA: PROBLEMS & INITIATIVES TO SOLVE THE PROBLEMS

LATIKA SHARMA
ASSISTANT PROFESSOR, DEPARTMENT OF COMMERCE, DYAL SINGH COLLEGE, KARNAL - 132001


13

EMPIRICAL STUDY ABOUT IMPACT OF DEMONETIZATION ON GOLD AND SENSEX PRICE

DR.ROHIDAS B.PAWAR
ASSOCIATE PROFESSOR AND HEAD ARTS AND COMMERCE COLLEGE, NARDANA DIST.DHULE (MS) INDIA


14

IMPACT OF SHGS ON WOMEN EMPOWERMENT USING VARIOUS FACTORS IN VIZAG CITY

DR. CH. ASHAKIRAN RAJU AND PROF. T. SOBHA SRI
DEPARTMENT OF SOCIAL WORK, ANDHRA UNIVERSITY VISAKHAPATNAM 530 003, ANDHRA PRADESH, INDIA


15

FINANCIAL STRESS POST DEMONETIZATION: A SURVEY STUDY

PROF. H.K. CHHABRA*, ENA**
DEPARTMENT OF PSYCHOLOGY, PANJAB UNIVERSITY, CHANDIGARH


16

DISTRIBUTION OF FERTILIZER SUBSIDY IN INDIA: A POST REFORM STUDY

KARAMJIT SINGH
ASSISTANT PROFESSOR, DEV SAMAJ COLLEGE FOR WOMEN, FEROZEPUR


17

CONTENT ANALYSIS OF KANNADA REGIONAL NEWSPAPERS

DR.PRABHA BASAVARAJ SWAMY, PROF.ONKARGOUDA KAKADE
INDIA


18

ROBUST CONTROL CHART USING PROCESS CAPABILITY FOR STANDARD DEVIATION

MRS.R.HEMALATHA AND DR. C. NANTHAKUMAR
EPARTMENT OF STATISTICS, SALEM SOWDESWARI COLLEGE, SALEM – 636010.


19

A STUDY ON THE EFFECTIVENESS OF POINT OF PURCHASE (POP) ADVERTISEMENTS & DISPLAYS IN THE NEW GENERATION SUPERMARKETS AND THE TRADITIONAL KIRANA STORES

DR. UPPU. RAVI KUMAR
ASSOCIATE PROFESSOR, DEPT. OF MANAGEMENT STUDIES, T.J.P.S. COLLEGE (PG COURSES) GUNTUR, ANDHRA PRADESH, INDIA.


20

THE JOURNEY OF PERFORMANCE APPRAISAL FROM 90 DEGREE TO 720 DEGREE

SONALI PAUL
GEORGE GROUP OF COLLEGES, SEALDAH, WEST BENGAL


21

NEED OF GREEN SUPPLY CHAIN MANAGEMENT FOR INDIAN MANUFACTURING INDUSTRIES

MRS. ARCHANA. S. CHAVAN, DR. S. T. CHAVAN, DR. R. N. PATIL, MR. NITIN KULKARNI
INDIA


22

NEW ROLE OF TRUST IN IMPROVING CHANNEL RELATIONSHIPS: A STUDY ON SELECTED SWITCHGEAR ORGANISATION IN ANDHRA PRADESH

A L N SRINIVASA RAO
ASSOCIATE PROFESSOR, DEPARTMENT OF MBA, MVGR COLLEGE OF ENGINEERING,, VIJAYARAM NAGAR CAMPUS, VIZIANAGARAM-535005 ANDHRA PRADESH, INDIA


23

COMPARATIVE STUDY INTERNET ADDICTION AMONG PROFESSIONAL AND NON-PROFESSIONAL COLLEGE STUDENTS

*RAMAPRABOU, V. , ** SASI KANTA DASH
PUDUCHERRY


24

CHEMICAL CHARACTERISTICS AND SOURCE ANALYSIS OF WATER-SOLUBLE IONS IN PRECIPITATION OF SRINAGAR AND JAMMU CITIES OF THE NORTHERN HIMALAYAN INDIA

ZULAYKHA KHURSHID DIJOO
SCHOOL OF LIFE-SCIENCES, DEPARTMENT OF ENVIRONMENTAL SCIENCES, CENTRAL UNIVERSITY OF JAMMU, JAMMU AND KASHMIR, INDIA


25

A STUDY ON FINANCIAL PERFORMANCE OF TATA CHEMICALS IN FERTILIZER SECTOR: A CORE APPROACH

VIKASH SAINI
RESEARCH SCHOLAR, DEPARTMENT OF ABST, UNIVERSITY OF RAJASTHAN, JAIPUR, INDIA


26

EXPLORATION OF CRUCIATE HOP TEST AS A RELIABLE AND VALID MEASURE TO ASSESS FUNCTIONAL STABILITY OF LOWER LIMB

DR. M.VIJAYAKUMAR1, DR. AISHWARYA DEHADRAI2, DR. MEGHA MALU3, DR. TUSHAR J. PALEKAR4
DEPARTMENT OF PHYSIOTHERAPY, DR. D. Y.PATIL VIDYAPEETH, PUNE, INDIA


27

A STUDY ON THE HABITS OF VIEWING TV AND ITS EFFECTS ON MENTAL DEPRESSION AMONG COLLEGE GOING STUDENTS

EMON OJHA
M.A. IN EDUCATION, RESEARCH SCHOLAR, DESH BANDHU ROAD, JIBANANANDA SARANI, PURULIA, PIN- 723 101


28

WATERSHED DELINEATION OF KANCHI RIVER, A TRIBUTARY OF SUBARNAREKHA USING REMOTE SENSING

KUMARI NEHA
M.PHIL RESEARCH SCHOLAR, UNIVERSITY DEPT. OF GEOGRAPHY, RANCHI UNIVERSITY, RANCHI


29

LRS BIANCHI TYPE I HIGHER DIMENSIONAL COSMOLOGICAL MODEL UNIVERSE WITH EQUATION OF STATE

ABHISHEK KUMAR SINGH
RESEARCH SCHOLAR, PHD, M.SC.,(GOLD-MEDALIST), UNIVERSITY DEPARTMENT OF MATHEMATICS, MAGADH UNIVERSITY, BODHGAYA -824234, BIHAR (INDIA)


30

GEOLOGICAL AND HYDROGEOLOGICAL CHARACTERISTICS OF HARD ROCK AREAS IN SOUTHERN TAMIL NADU- A CASE STUDY

NITHYA. C. NAIR*, Y. SRINIVAS, S. KALIRAJ, S. RAJ KUMAR & S. ARUN BOSE
INDIA


31

KALA-AZAR, A FATAL DISEASE, ERADICATED FROM SOUTH 24 PARGANAS DISTRICT, WEST BENGAL, INDIA

DR. DEBABRATA MISTRY
ASSISTANT TEACHER OF GEOGRAPHY, GHUTIARI SHARIF B.M. VIDYAPITH, SOUTH 24 PARGANAS, WEST BENGAL


32

A COMPARATIVE STUDY ON SOCIO-ECONOMIC CONDITION OF TEA GARDEN WORKERS OF DARJEELING DISTRICT WITH SPECIAL REFERENCE TO CHONGTONG TEA ESTATE (HILLS) AND KAMALA TEA ESTATE (TERAI REGION)

RATNA SAHA
RESEARCH SCHOLAR, CENTRE FOR HIMALAYAN STUDIES, UNIVERSITY OF NORTH BENGAL, RAJARAMMOHANPUR, DARJEELING, PIN: 734011


33

IMPACT OF BIG DATA IN ACADEMIC LIBRARIES: A THEORETICAL STUDY

ANKIT DAS
M.PHIL SCHOLAR, DEPARTMENT OF LIBRARY AND INFORMATION SCIENCE, UNIVERSITY OF CALCUTTA


34

THE INFORMATION SYSTEM AND SERVICES ON COURT JUDGMENT IN INDIA: A JOURNEY

LALTU AICH
M.PHIL SCHOLAR, DEPARTMENT OF LIBRARY AND INFORMATION SCIENCE, UNIVERSITY OF CALCUTTA


35

VOLATILITY OF BITCOIN RETURNS (A COMPARATIVE STUDY BETWEEN OF SENSEX RETURNS AND BITCOIN RETURNS)

MRS. O.V.A.M. SRIDEVI, PROF.G.V.CHALAM
DEPT OF COMMERCE & BUSINESS ADMINISTRATION, ACHARYA NAGARJUNA UNIVERSITY, NAGARJUNA NAGAR-522 510. ANDHRA PRADESH INDIA


36

ROLE OF WOMEN PLAY IN POLITICS AND THE LEGAL REFORMS

SHEETAL PRASAD
PHD RESEARCH SCHOLAR, CENTRE FOR SOUTH ASIAN STUDIES, SCHOOL OF INTERNATIONAL STUDIES, JAWAHARLAL NEHRU UNIVERSITY, NEW DELHI.


37

TEACHING LEARNING OF GEOGRAPHY AT THE SCHOOL LEVEL IN WEST BENGAL USING MODERN TOOLS

DR. JAYARATI DAS GUPTA
ASSISTANT PROFESSOR IN GEOGRAPHY, GOVERNMENT TEACHERS’ TRAINING COLLEGE , MALDA


38

KNOWLEDGE AND ATTITUDE REGARDING REPRODUCTIVE HEALTH AMONG ADOLESCENT GIRLS

DR. C.KALAPRIYA
ASSISATANT PROFESSOR, DEPT OF HOME SCIENCE, D.K.GOVT. DEGREE COLLEGE FOR WOMEN (A), NELLORE


39

PHYTOREMEDIATION OF FLYASH CONTAMINATED WATER WITH WEEDS

ANJU MESHRAM, CHAITALI Y. MATHEW, NIDHI SRIVASTAVA, BHAWNA PANDEY*
INDIA


40

SPATIAL DISTRIBUTION OF HEALTH CARE SERVICES AND FACILITIES IN KERALA STATE

JAYARAJAN.K
ASSISTANT PROFESSOR OF GEOGRAPHY, DEPARTMENT OF GEOGRAPHY, GOVT .COLLEGE CHITTUR, PALAKKAD, KERALA.


41

PRELIMINARY PHYTOCHEMICAL SCREENING AND HIGH PERFORMANCE THIN LAYER CHROMATOGRAPHY PROFILE OF ALLAMANDA NERIIFOLIA HOOK

SUMATHI R*, ANURADHA R.
INDIA


42

DISPERSAL PATTERN OF ORGANIC MATTER AND CALCIUM CARBONATE CONTENT IN THE SEDIMENTS OF KOLLERU LAKE, ANDHRA PRADESH, INDIA

HARI PRASAD *, ALI MOHAMMAD , RAMBABU RAVURI , P. BHANU MURTHY , VEERA KRISHNA. K
INDIA


43

ADVERSE DRUG REACTIONS PATTERN IN MALE CANCER PATIENTS AT A PRIVATE CANCER HOSPITAL IN TELANGANA REGION

D.DEVIKA RANI, G.MEGHANA, B.PRATAP REDDY, K.V.RAGHAVAIAH, D.SUDHEER KUMAR, P.KISHORE*
INDIA


44

IMPACT OF HR MANAGEMENT PRACTICES ON ORGANISATIONAL EFFECTIVENESS IN ITC SIDCUL (HARIDWAR)

BHAVANA GUPTA
RESEARCH SCHOLAR, HUMAN RESOURCE MANAGEMENT, H N B GARHWAL UNIVERSITY, SRINAGAR GARHWAL


45

THE HISTORY OF CONVERSION OF PRESENT FULL FLEDGED BODY OF PANCHAYATIRAJ

NILANJANA NAYAK
ASSISTANT PROFESSOR, DEPARTMENT OF POLITICAL SCIENCE, SITANANDA COLLEGE NANDIGRAM, PURBA MEDINIPUR, STATE- WEST BENGAL (INDIA)


46

PHARMACODYNAMIC INVESTIGATION AND QSAR ANALYSIS ON MOLECULAR STRUCTURE OF TETRACHLOROPHTHALIC ACID USING SPECTROSCOPY TOOLS SUPPORTED BY QUANTUM CALCULATIONS

RAMALINGAM
ASSISTANT PROFESSOR OF PHYSICS, A.V.C. COLLEGE(AUTONOMOUS), MANNAMPANDAL, MAYILADUTHURAI, TAMILNADU, INDIA


47

IMPROVING THE PRECISION OF MISSING DATA IMPUTATION NAïVE BAYESIAN CLASSIFIER

A.LINDA SHERIN1 DR.S.NIRAIMATHI
NGMCOLLEGE, POLLACHI, TAMILNADU


48

KNOWLEDGE AND PERCEPTION LEVEL OF WOMEN LIVESTOCK KEEPERS ON CLINICAL MASTITIS CONTROL MEASURES IN PUDUCHERRY UNION TERRITORY

R. JOHN CHRISTY
ASSISTANT PROFESSOR, DIVISION OF ANIMAL HUSBANDRY, FACULTY OF AGRICULTURE, ANNAMALAI UNIVERSITY, ANNAMALAI NAGAR – PIN 608002


49

GST: A BOON OR A THREAT? A STUDY ON GST AND ITS EFFECTS IN THE INDIAN SCENARIO

KANNAN. V. UNNITHAN*, DR. M. SOMASUNDARAM*
DEPARTMENT OF COMMERCE, ANNAMALAI UNIVERSITY, ANNAMALAI NAGAR, CHIDAMBARAM, TAMIL NADU, INDIA


50

STUDY OF DEMOGRAPHIC VARIABLE OF SLUMS IN RANCHI CITY

KUMARI NEHA
MPHIL. RESEARCH SCHOLAR, UNIVERSITY DEPT OF GEOGRAPHY, RANCHI UNIVERSITY, 834001


51

ELECTRICAL AND DIELECTRIC BEHAVIOR OF SR1-X CDXMG2AL0.4FE15.6O27 W-TYPE HEXAGONAL FERRITES.

A. S. NAGPURE 1,D. S. CHOUDHARY 2
GONDIA, MAHARASHTRA – 441614, INDIA


52

OSTEOPOROSIS AND NUTRITION: AN INDIAN PERSPECTIVE

S. K. AZGAR ALI, JAGANNATH GHOSH AND DR. SHRUTI AGRAWAL
INDIA


53

DEVELOPMENT OF GIRLS AND WOMEN EDUCATION IN POST INDEPENDENT INDIA

MISS. PRIYANKA SIKDER
GUEST LECTURER, DEPARTMENT OF EDUCATION SRIKRISHNA COLLEGE, BAGULA


54

A STUDY ON CONSUMER SATISFACTION TOWARDS NESCAFE SUNRISE WITH SPECIAL REFERENCE TO ERODE CITY

DR.G.SASIKALADEVI , DR.T.PALANISAMY, DR.C.LEELA DEVI
INDIA


55

PHYSICO-CHEMICAL CHARACTERISTICS OF AMBAZARI LAKE OF NAGPUR, MAHARASHTRA

MRS. KIRAN YESHWANT PATIL
ASSOCIATE PROFESSOR, DEPT. OF MICROBIOLOGY, LAD COLLEGE, NAGPUR


56

A STUDY ON CONSUMER BEHAVIOUR TOWARDS BRITANNIA BISCUITS IN COIMBATORE CITY

MRS. M.JESHI (AUTHOR), MR. S.HARIKARAN (CO-AUTHOR)
DEPARTMENT OF COMMERCE, RATHINAM COLLEGE OF ARTS AND SCIENCE, COIMBATORE


57

RECENT ADVANCEMENT IN TREATMENT OF CEREBRAL PALSY IN AYURVEDA

SRIVASTAVA NIRAJ, SAXENA VARSHA.
INDIA


58

HEAVY METAL CONTAMINATION OF TEA LEAVES AND TEA BAG INFUSIONS CONSUMED IN MUMBAI REGION

CHITRALEKHA AMIN*, GUNWANTI NEGI**
DEPARTMENT OF CHEMISTRY, ROYAL COLLEGEOF ARTS,SCIENCE AND COMMERCE, MIRA ROAD-401107


59

EVALUATION OF THE GROWTH SUSTAINING ATTRIBUTES OF SONNERATIA ALBA SM. FOR STRATEGIC AFFORESTATION PROTOCOLS

*NEETHU G. PILLAI AND HARILAL C.C.
DIVISION OF ENVIRONMENTAL SCIENCE, DEPARTMENT OF BOTANY, UNIVERSITY OF CALICUT, MALAPPURAM DISTRICT, KERALA - 673 635, INDIA


60

EMERGING DATA STORAGE : HOLOGRAPHIC DATA STORAGE SYSTEM

J S CHEEMA (DR.)
HEAD , ASSOCIATE PROFESSOR, DEPARTMENT OF COMPUTER SCIENCE & APPLICATION, BABA BUDHA COLLEGE, BIR SAHIB, TARNTARAN


61

MANAGEMENT OF ARBUDA (TUMOR) THROUGH MULTIPLE AYURVEDA TREATMENT MODALITIES

NEHA RAWAT, RAKESH ROUSHAN*
INDIA


62

EXIGENCIES OF PRIVATE SECURITY GUARDS EMPLOYED BY INDUSTRIES AND CO-OPERATIVE HOUSING SOCIETIES WITH SPECIAL REFERENCE TO KHOPOLI CITY OF RAIGAD DISTRICT IN MAHARASHTRA

VINAYAK REVJI GANDAL, DR. PRAMOD R. BOTRE
INDIA


63

RELATION OF LEARNED OPTIMISM AND DEATH ANXIETY: A COMPARATIVE STUDY OF GENDER AND DEVELOPMENTAL DIFFERENCES

SUKHMANI KAUR DHILLON
UGC JRF & PHD RESEARCH SCHOLAR, DEPARTMENT OF PSYCHOLOGY, PANJAB UNIVERSITY, CHANDIGARH.


64

EMOTIONAL INTELLIGENCE: A COMPARATIVE STUDY ON AGE AND GENDER DIFFERENCES

SUKHMANI KAUR DHILLON
UGC JRF & PHD RESEARCH SCHOLAR, DEPARTMENT OF PSYCHOLOGY, PANJAB UNIVERSITY, CHANDIGARH.


65

CYTOPROTECTIVE AND GENOPROTECTIVE EFFECTS OF MYRICETIN SUPPLEMENTATION ON BPA INDUCED TOXICITY: AN IN-VITRO APPROACH

SRINIVASAN VENKATESH*, KUMPATI PREMKUMAR
DEPARTMENT OF BIOMEDICAL SCIENCE, SCHOOL OF BASIC MEDICAL SCIENCES, BHARATHIDASAN UNIVERSITY, TIRUCHIRAPPALLI 620 024, TAMIL NADU, INDIA


66

CHILD SEXUAL ABUSE IN INDIA: POCSO NEEDED A MAJOR OVERHAUL

*ISHRATH BEGUM AND **DEVI K S
INDIA


67

A STUDY OF INVESTORS PERCEPTION TOWARDS MUTUAL FUNDS WITH SPECIAL REFERENCE TO KANPUR

CA MANSI YADAV
ASSISTANT PROFESSOR, DEPARTMENT OF BUSINESS ADMINISTRATION, PSIT COLLEGE OF ENGINEERING, KANPUR UTTAR PRADESH, INDIA


68

GENDER VARIATION OF MALNUTRITION AND RELATED HEALTH PROBLEMS AMONG CHILDREN OF GUJARS OF GREAT KASHMIR HIMALAYAN RANGE, JAMMU & KASHMIR -INDIA

DR. G.M. RATHER
SR. ASSISTANT PROFESSOR DEPARTMENT OF GEOGRAPHY & REGIONAL DEVELOPMENT, UNIVERSITY OF KASHMIR


69

TARIFF BARRIERS AMONGST SAARC COUNTRIES- A STUDY OF TRADE IN TEXTILE &CLOTHING

DR AJAY KUMAR
ASSISTANT PROFESSOR, DEPARTMENT OF ECONOMICS, HANS RAJ COLLEGE, UNIVERSITY OF DELHI


70

CHANNEL SHIFTING OF THE RIVER GANGA AND LAND LOSS INDUCED LAND USE DYNAMICITY IN DIARA REGION OF WEST BENGAL, INDIA: A GEO-SPATIAL APPROACH

SAMRAT MAJUMDAR 1, SUJIT MANDAL 2
INDIA


71

REVIEW OF NON-ALCOHOLIC FATTY LIVER IN OBESE AND ITS AYURVEDIC MANAGEMENT

GAYATRI SHARMA1, RAKESH ROUSHAN2
P.G. DEPT, DEPARTMENT OF KRIYA SHARIR, CBPACS, NEW DELHI, INDIA


72

A STUDY ONCARBON FIXING ENZYMES INPSYCHROPHILIC AND MESOPHILIC CYANOBACTERIUM NOSTOCSP.,UNDER TEMPERATUREREGIMES

SHANAHAMED THARIFKHAN, DARSHANA ARULRAJ,DINESHBABU GNANASEKARAN, DEVIRAM GARLAPATI, UMA LAKSHMANAN, DHARMAR PRABAHARAN*
INDIA


73

SARAK (SHRAVAKA) AND THREE TEMPLE CITY OF MANBHUM- PAKBIRRA, TELKUPI AND DEULGHATA

SAMRAT MAL, BIMAN PATRA
INDIA


74

QUALITY ANALYSIS OF DATE SEED AND ITS OIL FOR DEVELOPING POTENTIAL VALUE ADDED PRODUCTS

PREETHI P.R.* AND DR. A.ANITHA**
DEPARTMENT OF BIOTECHNOLOGY, NEHRU ARTS AND SCIENCE COLLEGE, T M PALAYAM, COIMBATORE 641 105, TAMIL NADU, INDIA.


75

QUALITY EVALUATION OF WHEY INCORPORATED ICE CREAM

SINDHU S., RADHAI SRI S. AND VISHNUPRIYA P
PSG COLLEGE OF ARTS AND SCIENCE, COIMBATORE – 641 014


76

WORK-LIFE BALANCE INFLUENCE THE QUALITY OF LIFE & EFFICIENCY OF WORK: A STUDY CONDUCTED AMONG FEMALE FACULTY MEMBERS AT BANGALORE

DIVYA THANKOM VARGHESE
INDIA


77

PROBLEM AND PROSPECT OF JUTE CULTIVATION IN WEST BENGAL

DR. RAZEKUL ISLAM
ASSOCIATE PROFESSOR, EDUCATION COLLEGE, BASANTAPUR, DOMKAL, MURSHIDABAD


78

UNDERSTANDING OF MAHATMA GANDHI’S VIEW ON SOCIAL EVILS FACED BY WOMEN IN INDIA

ASHOK BRAHMA
HOD, DEPT. OF POLITICAL SCIENCE, VICE-PRINCIPAL, UPENDRA NATIONAL ACADEMY, KOKRAJHAR


79

ASSESS THE KNOWLEDGE ON NEPHROTIC SYNDROME AMONG MOTHER OF UNDERFIVE CHILDREN AT SMCH

P.MEENA* AND S .RENUGA **
INDIA


80

A STUDY ON INSTITUTIONAL ASSISTANCE PROVIDED TO EXPORTER IN INDIA WITH SPECIAL REFERENCE TO GARMENT INDUSTRY IN TIRUPUR DISTRICT

DR.K.SHUNMUGASUNDARAM, MRS.B.GEETHPRIYA
INDIA


81

GOVERNMENT MEASURES TO IMPROVE THE DEVELOPMENT OF SMALL SCALE INDUSTRIES IN INDIA

DR. RAJIV GANDHI
ASSOCIATE PROFESSOR, DEPART OF MANAGEMENT & COMMERCE NEW LOOK GIRLS PG COLLEGE, BANSWARA, 327001


82

PARENTING BEHAVIOUR STYLES AND PERCEIVED SOCIAL INTELLIGENCE AMONG SENIOR SECONDARY SCHOOL STUDENTS

DR.RADHAARORA, GURPREET KAUR
INDIA


83

BIG DATA MODERNIZATION IN HIGHER EDUCATION

KAVITA AHUJA
ASSISTANT PROFESSOR VIMAL TORMAL PODDAR BCA COLLEGE SURAT, GUJARAT, INDIA


84

A STUDY ON CUSTOMER PERCEPTION TOWARDS E-BANKING SERVICES AND AWARENESS WITH SPECIAL REFERENCE TO SELECTED COMMERCIAL BANKING CUSTOMERS IN COIMBATORE DISTRICT

MS. K. RENUKA* DR V.T .DHANARAJ**
DEPARTMENT OF COMMERCE, RATHINAM COLLEGE OF ARTS AND SCIENCE (AUTONOMOUS), COIMBATORE


85

A CRITICAL REVIEW OF APANA VAYU IN MODERN PERSPECTIVE

PRITAM MOHARANA, NEHA RAWAT, RAKESH ROUSHAN*
INDIA


86

A COMPARATIVE STUDY OF PROFITABILITY OF THE PUBLIC AND PRIVATE SECTOR HOUSING FINANCE INSTITUTIONS WITH SPECIAL REFERENCE TO LIC HOUSING FINANCE LIMITED AND INDIABULL HOUSING FINANCE LIMITED

DR. SALIL KUMAR MUKHERJEE
ASSISTANT PROFESSOR IN COMMERCE, SOUH MALDA COLLEGE, PUBARUN, MALDA


87

MEASURING THE CELEBRITY BRAND IMAGE MATCH UP THROUGH TEARS MODEL

DR. DEVI PREMNATH
ASSOCIATE PROFESSOR, JANSONS SCHOOL OF BUSINESS, KARUMATHAMPATTI, COIMBATORE-641659


88

AUTOMATIC CHANGE DETECTION FOR REMOTE SENSED HIGH RESOLUTION SATELLITE IMAGES

ALBIN JOSE S*, ANOOP SREEKUMAR R S
ASSISTANT PROFESSOR, DEPARTMENT OF COMPUTER SCIENCE, MALANKARA CATHOLIC COLLEGE, MARIAGIRI, INDIA-629153


89

IMPACT OF TOURISM ON THE ECONOMY AND ENVIRONMENT: A CASE STUDY ON NABADWIP TOWN IN NADIA DISTRICT OF WEST BENGAL, INDIA

RUMON KUNDU
ASSISTANT TEACHER OF GEOGRAPHY, GOBINDAPUR HIGH SCHOOL (H.S), RAGHUNATHGANJ- II, MURSHIDABAD, WEST BENGAL, INDIA


90

PRODUCTION OF EXOPOLYSACCHARIDE BY ENTEROBACTER CLOACAE, A ROOT NODULE ISOLATE FROM PHASEOLUS VULGARIS: PARAMETER OPTIMIZATION FOR YIELD ENHANCEMENT UNDER SUBMERGED FERMENTATION

DR. DEEPAK KUMAR RAHI, EKTA CHAUDHARY, DEEPIKA MALIK
DEPARTMENT OF MICROBIOLOGY, PANJAB UNIVERSITY, CHANDIGARH- 160014


91

A PROLOGUE TO THE STUDY ON THE EFFECTS OF WESTERNISATION ON ETHICAL LIFE STYLE IN MODERN INDIAN SOCIETY

MOSTAFIJUR RAHAMAN, KAUSTUV BHATTACHARYYA*
INDIA


92

THE MONASTICISM PRACTICES IN INDIA

NAGARAJA. V.
RESARCH SCHOLAR, DEPARTMENT OF HISTORY, RANI CHANNAMMA UNIVERSITY, P.G. CENTER, “VACHANA SANGHM”, TORVI, VIJAYAPUR, KARNATAKA


93

SYNTHESIS, SPECTRAL STUDY AND PROPERTIES OF (E)-3-(FURAN-2-YL)-1-(2, 6-DIHYDROXYPHENYL) PROP-2-EN-1-ONE

S.N.IPPER, N.K.RAUT, P.P.DIXIT, G.K.KAKADE
INDIA


94

LIQUIDITY & PROFITABILITY PERFORMANCE ANALYSIS OF BHARTI AIRTEL LIMITED & IDEA CELLULAR LIMITED: A COMPARATIVE STUDY

*TEENA KUMAWAT **DR. L.C. MORANI
DEPARTMENT OF ACCOUNTANCY AND BUSINESS STATISTICS (ABST), UNIVERSITY OF RAJASTHAN, JAIPUR.


95

THE PATTERN OF THE BUDGET AS A PLAN OF FUTURE AT GRASS ROOT GOVERNMENT IN WEST BENGAL

DR.ANUP MAJI
ASSISTANT PROFESSOR IN COMMERCE, SABANG SAJANIKANTA MAHAVIDYALAYA, WEST BENGAL (INDIA)


96

NUTRITIONAL STATUS OF THE HILL KORWA CHILDREN IN SARGUJA DISTRICT OF CHHATTISGARH: AN ANTHROPOLOGICAL ASSESSMENT

IRSHAD KHAN , J.K. NAYAK
INDIA


97

STUDY ON AVIFAUNA ASSOCIATED WITH PALASH(BUTEAMONOSPERMA) IN POHARA-MALKHED RESERVE FOREST AMRAVATI DISTRICT, MAHARASHTRA

GAJANAN A. WAGH, HAYAT QURESHI , NIKHIL BORODE , SHUBHAMWAGH
BIODIVERSITY RESEARCH LABORATORY, DEPARTMENT OF ZOOLOGY, SHRI SHIVAJI SCIENCE COLLEGE,AMRAVATI, MAHARASHTRA, INDIA. PIN– 444 603


98

ANTIBACTERIAL ACTIVITY OF BACILLUS VELEZENSIS CHB2, AN ENDOSYMBIONT OF MARINE SPONGE BIEMNA FORTIS (TOPSENT, 1897) FROM SOUTH ANDAMAN COAST, INDIA

SNEHA SAWHNEY, JAYANT KUMAR MISHRA* AND V. SHAJEEDA BANU
INDIA


99

PREVALENCE AND FACTORS ASSOCIATED WITH THE FLATFOOT AMONG PRIMARY URBAN SCHOOL CHILDREN IN COIMBATORE, SOUTH INDIA.

V.SENTHIL PRABHU , D.KESAVI , E. KAYALVIZHI
INDIA


100

WETLAND MEDICINAL PLANTS AND TRADITIONAL KNOWLEDGE OF LOCAL VENDORS OF PARASSALA TOWN, THIRUVANANTHAPURAM DISTRICT

DR. D. AMISH ABRAGAM, S.VIJILA*, P.MATHIARASI
PG& RESEARCH DEPATMENT OF BOTANY, ST. JOHN COLLEGE, PALAYAMKOTTAI. AFFILIATED BY MONONMANIAMSUNDARANAR UNIVERSITY, ABISHEKAPATTI, TIRUNELVELI, TAMIL NADU.


101

IMPACT OF FLOOD AND BANK EROSION ON HUMAN LIFE: A CASE STUDY OF PANCHANANDAPUR AT MALDA, WEST BENGAL, INDIA

SAMRAT MAJUMDAR
RESEARCH SCHOLAR, DEPARTMENT OF GEOGRAPHY, UNIVERSITY OF GOUR BANGA


102

VIRUDHAAHAR- A PREDISPOSING FACTOR FOR ERECTILE DYSFUNCTION

GAYATRI SHARMA, RAKESH ROUSHAN
INDIA


103

COMPARISON OF ESSENTIAL AND NON ESSENTIAL ELEMENTS IN A WIDELY GROWING MILK WEED PLANT WITH ITS RHIZOSPHERE

P. SURESHKUMAR
ASSISTANT PROFESSOR IN ENVIRONMENTAL SCIENCES CAS IN MARINE BIOLOGY, FACULTY OF MARINE SCIENCES, ANNAMALAI UNIVERSITY, PARANGIPETTAI - 608 502


104

THERMAL AND MECHANICAL STUDIES OF POLYMER SUPPORTED POLYESTERS BASED ON MUSTARD OIL

R. PREMA MERLIN1 & S. BEGILA DAVID2
DEPARTMENT OF CHEMISTRY, SCOTT CHRISTIAN COLLEGE (AUTONOMOUS), NAGERCOIL, MANONMANIAM SUNDARANAR UNIVERSITY, ABISHEKAPATTI, TIRUNELVELI – 627 012, TAMIL NADU, INDIA.


105

PATHOGENIC EFFECTS OF APHANOMYCES INVADANS AND PYTHIUM AFERTILE ON SOME FRESHWATER FISHES OF RIVER NARMADA

SHOWKAT AZIZ LONE *, SUSAN MANOHAR , MAJID HASSAN BHATT, AND T.A. QURESHI
INDIA


106

SARVA SIKSHA ABHIJAN AND THE STATUS OF ENROLMENT OF SC & ST CHILDREN IN ELEMENTARY EDUCATION

DR. SANJIB KUMAR ROY
EDUCATION. ASSISTANT PROFESSOR, A.C.TRAINING COLLEGE, JALPAIGURI.


107

REPRESENTATION OF ADIVASIS IN INDIAN MEDIA: A REVIEW

DILIP XALXO, DR. DEEPA VISWAM
TAMIL NADU


108

THYROID DISORDER IN PREGNANCY

DR. SHIPRA, PROF. R.K SINGH
INDIA


109

FORENSIC ACCOUNTING IN INDIA: A NEW VIBRANT APPROACH TO PREVENT WHITE COLLAR CRIMES: AN EMPIRICAL STUDY

DR. PRANJAL PRATIM DUTTA
ASSISTANT PROFESSOR, DEPARTMENT OF ACCOUNTANCY, GOLAGHAT COMMERCE COLLEGE, ASSAM, INDIA


110

SPATIAL PATTERN OF AGRICULTURE IN MUZAFFARPUR DISTRICT: A GEOSPATIAL ANALYSIS

DR. SUPRIYA
POST DOCTORAL FELLOW, ICSSR NEW DELHI DEPARTMENT OF GEOGRAPHY, PATNA UNIVERSITY, PATNA, BIHAR, INDIA


111

EXPLORATION OF UNKNOWN BIOLOGICAL AND STRUCTURAL PROPERTIES OF DRUG 5-METHOXY 2-METHYL INDOLE BY EXPERIMENTAL AND THEORETICAL MOLECULAR SPECTROSCOPY

K. HEMACHANDRAN, P. ANBUSRINIVASAN, S. RAMALINGAM, C. MANOHARAN
INDIA


112

MOLECULAR PROPERTY, UV-VISIBLE SPECTRA, NMR ANALYSIS OF PYRAZINAMIDE USING COMPUTATIONAL TOOLS

A. SATHYA, T.PRABHU, S.RAMALINGAM
INDIA


113

EMERGING ISSUES AND CHALLENGES IN HIGHER EDUCATION

GOUDA UGANDHER
RESEARCH SCHOLAR, PUBLIC ADMINISTRATION, KAKATIYA UNIVERSITY


114

A STUDY ON THE ROLE OF MICROFINANCE IN WOMEN EMPOWERMENT

M. JAYASEELY
ASSISTANT PROFESSOR, DEPARTMENT OF BUSINESS ADMINISTRATION, SATHYABAMA INSTITUTE OF SCIENCE AND TECHNOLOGY, CHENNAI- 600119


115

STUDY OF TEACHER EFFECTIVENESS OF SECONDARY SCHOOL TEACHERS

HITASHA DAWAR AND DR KAVITA MITTAL
EDUCATION, BANASTHALI VIDHYAPITH, JAIPUR


116

VIVEKANANADA: MAN MAKING THEORY

NAJRUL MIR
INDIA


117

PERFORMANCE ANALYSIS AND IMPLEMENTATION OF EXPONENTIAL MOVING AVERAGE FOR REALTIME EVENT TRIGGERED HAZARD PREVENTION SYSTEM

LORDWIN CECIL PRABHAKER M AND SARAVANA RAM R
DEPARTMENT OF ELECTRONICS AND COMMUNICATION ENGINEERING, ANNA UNIVERSITY UNIVERSITY COLLEGE OF ENGINEERING DINDIGUL, TAMILNADU. INDIA


118

EDUCATION AS A CATALYST IN RURAL RESOURCE DEVELOPMENT

KRISHNENDU ROY
EDUCATION, RESEARCH SCHOLAR ,49, KRISHNANATH ROAD. P.O. BERHAMPORE, DIST. MURSHIDABAD, PIN: 742101


119

STUDIES ON THE REPLENISHMENT AND ADAPTIVE CONTROL OF BASIN WATER IN A DOUBLE SLOPE SOLAR STILL

S. KARTHIKEYANA, , N. ALAGUMURTHIB
INDIA


120

PREVALENCE OF FLUOROSIS AMONG SCHOOL GOING CHILDREN IN DISTRICT MAHENDERGARH, HARYANA, INDIA

SUCHETA YADAV, SUDHIR KUMAR BANSAL, SUNIL KUMAR AND SANJAY YADAV
INDIA


121

PHARMACODYNAMIC INVESTIGATION ON 2-IMINO-5-PHENYL-4-OXAZOLIDINONE USING EXPERIMENTAL AND THEORETICAL SPECTROSCOPIC TOOLS

R. AARTHI , S. RAMALINGAM , S. PERIANDY
INDIA


122

A COMPARATIVE STUDY OF JOB SATISFACTION LEVEL OF REGULAR EMPLOYEES AND OUTSOURCED EMPLOYEES OF RAIL COACH FACTORY, NISHATPURA , BHOPAL

RITU GARG* & DR. SAMEER SHARMA**
INDIA


123

TREATMENT OF FABRIC DYEING INDUSTRY EFFLUENT EMPLOYING LOW-COST MATERIAL: AN ECO-FRIENDLY APPROACH

RAMARAJAN SELVAM1, NAVEENKUMAR DURAI1,HABIBUNISHA MUBARAKALI1, VASANTHY MUTHUNARAYANAN1*
1DEPARTMENT OF ENVIRONMENTAL BIOTECHNOLOGY, SCHOOL OF ENVIRONMENTAL SCIENCES, BHARATHIDASAN UNIVERSITY, TIRUCHIRAPPALLI- 620 024, TAMILNADU, INDIA


124

LAND USE AND LAND COVER DYNAMICS AND THEIR EFFECTS ON WETLAND MACROPHYTES: A CASE STUDY OF FOUR MAJOR WETLANDS OF WESTERN ASSAM, NORTH EAST INDIA

DR. TAPAN DUTTA, DR. UPEN DEKA
DEPARTMENT OF BOTANY, J. N. COLLEGE, BOKO ASSAM, INDIA


125

PROBLEMS, CHALLENGES AND FUTURE INSIGHT OF WOMEN OWNED MICRO UNITS IN HIMACHAL PRADESH (INDIA)

DR. RANBIR SINGH
ASSOCIATE PROF. (MANAGEMENT) PCJ SCHOOL OF MANAGEMENT, MAHARAJA AGRASEN UNIVERSITY, ATAL SHIKSHA KUNJ, VILLAGE: KALUJHANDA, BADDI, DISTT. SOLAN, (H.P.) 174 103


126

OBESITY: A BITTER TRUTH OF MODERN LIFESTYLE

NEHA RAWAT, RAKESH ROUSHAN
P.G SCHOLAR, P.G DEPARTMENT OF KRIYA SHARIR, CBPACS, NEW DELHI, INDIA1 ASSISTANT PROFESSOR, P.G DEPARTMENT OF KRIYA SHARIR, CBPACS, NEW DELHI, INDIA2


127

REVAMPING LAWS TO COMBAT GENDER BASED CYBER VIOLENCE AGAINST WOMEN AND GIRLS IN INDIA

ANN CLARA TOMY
2ND YEAR BBA LLB, SCHOOL OF LAW CHRIST (DEEMED TO BE) UNIVERSITY NO.210 PAVITRA OLYMPUS, BASAVANPURA MAIN ROAD, NEAR AEGIS AUTO GAS STAND, BHATTARAHALLI, BANGALORE-560049 KARNATAKA


128

PREVALENCE OF FLUOROSIS AMONG SCHOOL GOING CHILDREN IN DISTRICT MAHENDERGARH, HARYANA, INDIA

SUCHETA YADAV1, SUDHIR KUMAR BANSAL2, SUNIL KUMAR3 AND SANJAY YADAV4
INDIA


129

AYURVEDIC MANAGEMENT OF VICHARCHIKA (ECZEMA) - A CASE REPORT

NEHA RAWAT, PRITAM MOHARANA, RAKESH ROUSHAN
P.G SCHOLAR, P.G DEPARTMENT OF KRIYA SHARIR, CBPACS, NEW DELHI, INDIA